SEIU launches ad campaign to counter those by Rauner

SPRINGFIELD — The union representing state health care workers is launching its own video ad campaign to counter one put on the air by Governor Bruce Rauner.

The ad, called “Wrong Priorities,” features family members of elderly and disabled people who say their quality of life is enhanced under a homecare program Rauner is threatening to cut.

Unlike Rauner’s media buy though, the ad by SEIU is appearing only online and on social media for now, though the union says it could eventually be put on broadcast television.